Spectrios Institute for Low Vision is a small, nationally recognized nonprofit organization that helps children and adults with visual impairments achieve independence and improve their quality of life.
We’re seeking a creative, mission-driven marketing professional to help us share stories of hope, connect with our community, and expand awareness of our life-changing programs. If you’re highly organized, self-directed, and inspired by purpose-driven work, we’d love for you to join our our team and make a difference in the lives of people with vision loss.
Position Overview
The Marketing & Community Outreach Manager serves as the bridge between Spectrios Institute for Low Vision and the broader community — including patients, referral partners, donors, and the public. This role combines strategic marketing with hands-on community engagement to build awareness of Spectrios’ mission and services, increase patient and donor engagement, and strengthen partnerships across the region.
The ideal candidate is a creative communicator who can balance strategy with day-to-day execution and thrives in a small, mission-driven nonprofit environment.
Key Responsibilities:
Marketing & Communications
- Develop and implement multi-channel marketing strategies to promote programs, services, and fundraising campaigns.
- Manage digital communications including email marketing, website content, and social media platforms (Facebook, Instagram).
- Create and maintain branded materials such as flyers, brochures, newsletters, and event collateral using Canva or Adobe Creative Suite.
- Write compelling content that shares the Spectrios story — including patient testimonials, donor spotlights, and community impact features.
- Capture and edit photos and videos to highlight the organization’s mission and activities.
- Manage website updates and basic back-end maintenance in WordPress.
- Track and report key marketing metrics, including email engagement, website analytics, and social media growth.
- Ensure consistent branding and messaging across all channels.
Community Outreach
- Represent Spectrios at community events, health fairs, expos, and partner organizations.
- Build and maintain relationships with senior living communities, referral sources, and other nonprofits.
- Coordinate and deliver outreach presentations to promote Spectrios services and expertise.
- Support organization-hosted events, such as educational programs and open houses.
Development & Fundraising Support
- Collaborate with the Development Director on marketing and communications for annual appeals, Giving Tuesday, and donor stewardship.
- Develop marketing content for fundraising events, including the annual Gala and Golf Outing, and assist with event planning and promotion.
- Support donor recognition through newsletters, website features, and social media.
- Maintain event and donor information in CRM or event management systems.
- Contribute to grant writing and reporting as needed.
Public Relations & Media
- Identify and pursue media opportunities to share stories of impact.
- Draft press releases and coordinate interviews or event coverage with local outlets.
- Maintain relationships with community partners and media contacts.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field, or equivalent experience.
- 3–5 years of experience in marketing, communications, or community engagement (nonprofit experience preferred).
- Strong writing, storytelling, and editing skills with the ability to tailor tone for different audiences.
- Proficiency with tools such as Mailchimp, WordPress, Canva/Adobe Creative Suite, and social media platforms.
- Familiarity with CRM systems, Google Analytics, and donor databases a plus.
- Excellent organizational skills and ability to manage multiple priorities.
- Comfortable representing the organization at public events.
- Occasional evening or weekend availability required for events.
Job Type: Part-time, On-Site
Benefits:
· Prorated paid vacation and holidays.
· 401(k)
· 401(k) matching
· Flexible schedule
· Vision insurance
To Apply: Email a PDF résumé and cover letter with “Marketing & Community Outreach Manager Position” in the subject line to HR at bookkeeper@spectrios.org. No calls, please.
